Novo Mesto is a member of the Slovenia Outdoor association, which brings together Slovenian destinations, tourism providers and other stakeholders in the field of outdoor tourism. Membership offers opportunities for professional cooperation, the exchange of experience and participation in joint activities that contribute to the development and promotion of Slovenia as a destination for active experiences.
As part of its membership, Zavod Novo mesto also attended the second annual general meeting and professional gathering of the Slovenia Outdoor association, held in Poreč, Croatian Istria, from 19 to 21 October 2026. The three-day event brought together association members and outdoor tourism professionals, who shared knowledge and explored good practice in developing active tourism through lectures, presentations and practical examples.
The professional programme covered topics including the impact of climate change on outdoor tourism, accessibility and the inclusion of different visitor groups, and the importance of specialisation in tourism offerings in the age of artificial intelligence. Participants also learned about new opportunities for cooperation with Elan and explored examples of outdoor tourism development in Istria.
Particular emphasis was placed on cycling tourism. Presentations introduced Bike Center Poreč and the story of the Parenzana, a former narrow-gauge railway line that is now a popular cycling route. Participants also joined a guided cycling tour along the Parenzana, following the route from Buje via Grožnjan and Livade to Motovun. This provided a first-hand insight into how natural and cultural heritage can be combined with active tourism experiences.
The knowledge gained and experiences shared provide a valuable foundation for the further development of outdoor tourism in Novo Mesto and the wider Dolenjska region. Through its membership of Slovenia Outdoor, the destination strengthens cooperation with other Slovenian tourism areas and contributes to the development of high-quality, sustainable and inclusive outdoor experiences.
