World Tourism Day

Between 25 and 27 September 2026, Novo Mesto will mark World Tourism Day, organised by TIC Novo Mesto in cooperation with local tourism providers.

Visitors can look forward to a variety of events, activities, presentations and tours. The programme will bring together events on Glavni trg, presentations of the local tourism offer, activities and providers on Trška gora, as well as opportunities to explore the town by e-bike. The event aims to bring Novo Mesto’s tourism offer closer to local residents and visitors while highlighting the importance of cooperation among local providers.

From Friday to Sunday, TIC Novo Mesto will host Open Days, featuring the Send a Greeting from Novo Mesto campaign and promotional materials. The main programme will take place on Saturday alongside the Novo Mesto Market. Visitors will be able to see a presentation of e-bikes and the Cviček Mobile, while the Rudolf’s Raft will offer a promotional ride. Transport will also be available between Novo Mesto and Trška gora, making it possible to visit the Štruklijada na pušelšanku event at Verček Wine Cottage and the Open Wineyard Cottages.

World Tourism Day, celebrated around the world on 27 September, will this year be held under the theme “Digital Agenda and Artificial Intelligence for Transforming Tourism”. In Novo Mesto, the event will also provide an opportunity to connect, discover the local tourism offer and reflect on the future of tourism. Together, we are creating a place where tourism is more than just travel – it is an opportunity for connection, respect and inspiration.