World Tourism Day

Between 25 and 27 September 2026, Novo Mesto will mark World Tourism Day, organised by TIC Novo Mesto in cooperation with local tourism providers.

Visitors can look forward to a variety of events, activities, presentations and tours. The programme will bring together events on Glavni trg, presentations of the local tourism offer, activities and providers on Trška gora, as well as opportunities to explore the town by e-bike. The event aims to bring Novo Mesto’s tourism offer closer to local residents and visitors while highlighting the importance of cooperation among local providers.

From Friday to Sunday, TIC Novo Mesto will host Open Days, featuring the Send a Greeting from Novo Mesto campaign and promotional materials. The main programme will take place on Saturday alongside the Novo Mesto Market. Visitors will be able to see a presentation of e-bikes and the Cviček Mobile, while the Rudolf’s Raft will offer a promotional ride. Transport will also be available between Novo Mesto and Trška gora, making it possible to visit the Štruklijada na pušelšanku event at Verček Wine Cottage and the Open Wineyard Cottages.

World Tourism Day, celebrated around the world on 27 September, will this year be held under the theme “Digital Agenda and Artificial Intelligence for Transforming Tourism”. In Novo Mesto, the event will also provide an opportunity to connect, discover the local tourism offer and reflect on the future of tourism. Together, we are creating a place where tourism is more than just travel – it is an opportunity for connection, respect and inspiration.

PROGRAMME:

Friday, 25 September 2026

• 9.00–17.00: TIC NOVO MESTO OPEN DAY

Welcome, promotional materials and maps, wine tasting, discount on e-bike bookings for October

Glavni trg 11, Novo Mesto

Saturday, 26 September 2026

• 9.00–15.00: TIC NOVO MESTO OPEN DAY

Welcome, promotional materials and maps, wine tasting, discount on e-bike bookings for October

Glavni trg 11, Novo Mesto

• 9.00–13.00: LOCAL PROVIDERS’ PRESENTATION IN FRONT OF TIC NOVO MESTO

TIC Novo Mesto, Cviček Mobil, Gea Gerstenhofer, Association of Rural Women of Novo Mesto, Ana Marija Saksida

Glavni trg, in front of TIC Novo Mesto

• 9.00–17.00: DOBROTE DOLENJSKE – TASTE OF DOLENJSKA

Presentation and tasting at the stall in front of the Dobrote Dolenjske shop in Novo Mesto

Glavni trg 2, Novo Mesto

• 11.00–13.00: EXPLORE THE TOWN CENTRE BY E-BIKE

E-bike presentation and guided ride through the town centre with a cycling guide

Glavni trg, in front of TIC Novo Mesto

• 11.00: TAMAV RUDOLF RAFT RIDE

Raft ride along the Krka River organised by KNM Travel (€7 for adults, €4 for children)

Pugelj Pier, on the Krka River near Pugljeva ulica

• 13.00–16.00: GUIDED VISIT TO OPEN WINE CELLARS ON TRŠKA GORA BY CVIČEK MOBIL

Ride by Cviček Mobil and guided visit to wine cellars on Trška gora

Transport from Glavni trg to Trška gora and back is available at 13.00. Advance registration is required at TIC Novo Mesto on +386 41 202 080 or tic@novomesto.si.

Trška gora, Novo Mesto

• 9.00–17.00: DOLENJSKI MUSEUM – VISIT TO THE ARCHAEOLOGICAL IMAGE OF DOLENJSKA EXHIBITION

Free admission to the permanent archaeological exhibition Archaeological Image of Dolenjska when using the mobile app.

Muzejska ulica 7, Novo Mesto

Sunday, 27 September 2026

• 9.00–12.00: TIC NOVO MESTO OPEN DAY

Welcome, promotional materials and maps, wine tasting, discount on e-bike bookings for October

Glavni trg 11, Novo Mesto

• 11.00: ŠTRUKLJI FESTIVAL AT PUŠELŠANK PRI BOTRI JOŽEFINI

Tasting of štruklji, wine and local delicacies, with socialising at Zidanica Verček on Trška gora, organised by TKD Trškogorsko srce. Voluntary contributions are welcome.

Transport from Glavni trg to Trška gora and back is available at 11.00. Advance registration is required at TIC Novo Mesto on +386 41 202 080 or tic@novomesto.si.

Trška gora 186, Novo Mesto