Green, Sustainable, Local. The Slovenia Green Scheme & the Slovenia Green Consortium
Since 2018, the destination of Novo mesto has been part of the Slovenia Green Scheme of Tourism (ZGTS). This national program and certification system brings together all efforts for the sustainable development of tourism in Slovenia under the umbrella brand SLOVENIA GREEN. It offers destinations and providers concrete tools to assess and improve their sustainable practices, while also promoting these green efforts through the Slovenia Green brand.
By joining the Green Scheme of Slovenian Tourism, our destination committed to:
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promoting sustainable practices,
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unifying sustainability efforts, and
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highlighting local character and green stories.
In 2022, we prepared a new action plan to support the sustainable development of tourism in the Municipality of Novo mesto. With this, we committed to following the national and municipal Tourism Development Strategy 2022–2030. To achieve the vision of “green boutique tourism with a smaller footprint and greater value for all,” both Slovenian and local tourism are strategically focusing on the development and promotion of balanced, high-quality boutique tourism that builds on Slovenia’s natural and cultural identity and generates higher value.
The shared goal of these strategic directions is to increase added value for all stakeholders:
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satisfied local residents,
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motivated employees, and
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enthusiastic visitors.
Green Accommodations With a Story
To receive the Slovenia Green Destination label (Bronze/Silver/Gold/Platinum), destinations must meet the criteria of the Green Destinations Standard. To obtain the Slovenia Green Accommodation / Park / Travel / Agency / Attraction / Cuisine / Beach labels, providers must first obtain one of the internationally recognised sustainability certificates verified by the scheme.
In the Municipality of Novo mesto, the following have received the Green Key certificate:
The following tourist agencies have received the Slovenia Green Travel Agency label by obtaining the Travelife certificate:
Both agencies are committed to green practices and tourism development. Through active outdoor experiences, they promote sustainable tourism and help create a positive impact on the natural environment, local community, and economy.
Ponudniki »nič odpadkov«
Eden izmed ključnih dejavnikov zelene usmeritve in pomembni trajnostni koraki za zmanjševanje vpliva turizma na okolje, tj. zmanjševanje odpadkov, predvsem plastičnih, pa je tudi koncept »zero waste«.
Ponudnike nastanitev, organizatorje potovanj in obiskovalce želimo spodbuditi in vključiti v prehod v zeleno gospodarstvo ter trajnostno upravljanje z viri prek preprečevanja nastajanja odpadkov, vnovične uporabe in boljšega ločevanja odpadkov v sklopu delovanja in ponujanja storitev na trgu.
Trajnostna mobilnost v destinaciji
Kot zelena destinacija Panonske regije spodbujamo obiskovalce in prebivalce lokalne skupnosti k uporabi javnih prevozov do in znotraj destinacije. V promocijskih vsebinah nagovarjamo obiskovalce, da nas obiščejo z vlakom ali avtobusom. Medobčinski sistem izposoje e-koles GoNM omogoča mobilnost znotraj destinacije, razvejana mreža kolesarskih poti (cestno, turno kolesarjenje) pa ponuja odlične možnosti raziskovanja podeželja in omogoča mobilnost do bolj oddaljenih turističnih lokacij. Z vstopom v združenje Slovenia Outdoor je novomeška občina odprla novo poglavje v umestitvi Novega mesta kot odlične pohodniško-kolesarske destinacije. S trajnostnimi ukrepi se tako približujemo krovnim strateškim usmeritvam in razvoju vsebin na področju turizma.
Zero-Waste Providers
A key part of sustainable orientation and reducing the environmental impact of tourism—especially plastic waste—is the zero-waste concept.
We encourage accommodation providers, travel organisers, and visitors to join the transition toward a green economy and sustainable resource management by preventing waste, reusing materials, and improving waste separation within their operations.
Sustainable Mobility in the Destination
As a green destination of the Pannonian region, we encourage both residents and visitors to use public transportation when travelling to and within the destination. Through promotional content, we invite visitors to arrive by train or bus. The GoNM inter-municipal e-bike sharing system enables sustainable mobility within the destination, while an extensive network of cycling routes (road and mountain biking) offers excellent opportunities to explore the countryside and reach more remote attractions.
By joining Slovenia Outdoor, Novo mesto has opened a new chapter in positioning itself as a top hiking and cycling destination. With sustainable measures, we are aligning with national strategic priorities and developing content in the field of tourism.
Visiting One of the Greenest Destinations in the World Is a Responsible Choice
Slovenia is among the world’s most environmentally friendly countries. The Good Country Index ranks Slovenia 4th among 154 countries for its positive contribution to the planet and climate. We are proud of our vast forests, rich biodiversity, protected areas and parks, abundant clean water, and exceptional drinking water quality. We also preserve a vibrant cultural heritage.
To prevent negative impacts of tourism on nature and local communities, Slovenia develops tourism sustainably. We kindly ask for your cooperation. The guidelines below invite you to make your visit to Slovenia green and responsible.
Let’s Act Responsibly, Safely, and Sustainably
Trust and safety for both guests and tourism employees are more important today than ever. We maintain trust in the I feel Slovenia brand through responsible travel standards, brought together under the label GREEN & SAFE. This label highlights high hygiene standards, safety protocols, and sustainability recommendations.
Visitors can significantly contribute to sustainability and help uphold the promise of the SLOVENIA GREEN brand.
Green Tips for Visiting Novo mesto
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Travel green and preserve nature and landscape.
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Arrive by train or bus, or choose an airline committed to reducing carbon emissions.
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Choose accommodation that operates sustainably and manages resources responsibly.
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Stay on marked trails—leaving paths can harm delicate ecosystems.
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Explore the Dolenjska region on a bike along the Tour of Slovenia routes.
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Separate waste properly and dispose of it in designated areas.
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Enjoy clean, drinkable water; use a reusable water bottle.
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Conserve water—short showers instead of baths; turn off taps when brushing teeth.
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Save energy—reuse towels and linens.
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Choose eco-friendly soaps and cleaning products.
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Support local producers, artisans, and authentic providers.
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Unplug devices when not in use.
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Visit traditional events (Festival of Cviček, Praznik situl, Krka Outdoor Festival…).
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Taste local cuisine inspired by nature.
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Bring home handmade local crafts as the best souvenir.
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Stay updated by subscribing to the TIC newsletter: tic@novomesto.si.
Slovenia upholds high hygiene standards and has been one of the first countries to receive the Safe Travels stamp by the World Travel & Tourism Council (WTTC). You will feel safe at every step. We take great care to protect visitors, employees, and local residents.
Now is the time for a safe getaway in green Slovenia. Embrace green habits and bring them into your everyday life. Let green thinking guide you at every step.
Welcome — let’s create green stories together!